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La Gordita Duranguense

Mini Branding for a food truck called “La Gordita Duranguense” whose goal is to share authentic Duranguense flavor, from recipes passed down through her family, with the community.

About the
project

Client
La Gordita Duranguense
Category
Branding
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La Gordita Duranguense

Food Truck by lovely Duranguense woman located in Austin, Tx whose goal is to share authentic Duranguense flavor, from recipes passed down through her family, with the community.

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Brand that wants to share and represent mexican tradition and authenticity​

We created a mini brand to get her started on her food truck journey. The brand was focused on vibrant colors, repetitive patterns and a lively general feel that makes people feel at home or welcome. The main character/icon is based on the woman behind the food wearing a traditional Duranguense dress.

primary logo of la gordita duranguense
brand values, tradition, welcoming and lively
font collection of la gordita duranguense
secondary logo of la gordita duranguense

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